Everyday Coca-Cola Amatil creates millions of moments of happiness and possibilities.

We challenge you to create millions more.


Xcelerate supports entrepreneurs to build impactful, investible, globally scalable startups.

How can you reimagine customer experience, commerce and logistics to leave the world better than you found it?


What you get, as part of our structured 6 month accelerator program.

In return for 15% equity, we help you create your technical product, secure you AUD$38,000 pre-seed funding and up to AUD$500,000 in follow-on funding. You get access to an expert Product Manager and Entrepreneur in Residence, co-working space, plus, the potential opportunity to both pilot and scale your business with Coca-Cola Amatil.

More Details

How will you create business beyond tomorrow?

Million moments of impact

Million moments of impact

How can business be a catalyst for improved sustainability and wellbeing?

Tell me more
Elegant customer experience

Elegant customer experience

How could you use data and insights to create a flawless customer journey?

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Delightful delivery

Delightful delivery

How would you get people what they want, when and where they want it?

Tell me more

All you need is an idea.
We’re ready to help you make it a reality.

Pitch your idea

Key Dates and events



If you’ve got drive and passion and have an idea how you can solve one of the three challenges, you’re ready to apply for our startup accelerator.

12 Apr - 14 May

Startup Applications

28 May - 13 Jun

Finalists Bootcamp

18 Jun - 9 Sep

Startup Accelerator



If you’ve got an existing product and want to partner with an iconic organisation, then apply to our scaleup accelerator.

1 Aug - 29 Aug

Scaleup Applications

11 Sep - 13 Nov

Scaleup Accelerator