For over a century, Coca-Cola Amatil has been the powerhouse behind our region’s favourite brands with access to around 270 million consumers through more than 950,000 active customers. Just like you, we’ve never stood still, constantly evolving and adapting to changing trends and technology to bring a million moments of happiness and possibility to the communities we serve today - and tomorrow.


A product team and up to AUD$538,000 of cash investment available to every founding team


The Xcelerate program is how we uncap possibilities for startups in Australia and New Zealand to leverage Coca-Cola Amatil's insights, brand and powerful network to create innovative businesses that leave the world a better place than we found it.

Xcelerate is looking for ideas that utilise technologies like blockchain, IoT, machine learning, AI, drones and biometrics and everything wonderful in between. We are encouraging and empowering problem-solvers to create a positive impact with little more than a big idea! Whether it’s leveraging a network, community or customer base, utilising insights from data to provide personalised, powerful and valuable experiences, or automating the way products, customers and information are moved and shared, the opportunities are endless.

Let’s be clear: we’re not looking for new beverages. We’re looking for impactful, investible and globally scalable ideas beyond our core business.

We’ve partnered with BlueChilli, Australia’s largest startup accelerator, to help you build your startup within a 6 month accelerator program. Early stage ideas (napkin to prototype) receive hands-on support from startup, technology and business experts to validate the concept, build a technical product and launch it into market - all in 12 weeks.

You’ll also receive a AUD$38,000 initial investment and ability to access up to AUD$500,000 in follow-on funding once you’ve proven your idea in the market. In August, we’ll open applications for scale-up companies to join the second half of the program where we focus on unlocking pilots and partnerships to scale your business into the stratosphere!

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The people behind the program

The incredible team of experts at BlueChilli will be there to support you every step of the way.


All you need is an idea.
We’re ready to help you make it a reality.

Applications for the 2018 Startup program have closed - Stay tuned for our next program!

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